Tail Activewear is a leading brand in women’s activewear, www.tailactivewear.com. Tail is renowned for active fashion, functional designs, great fit, and luxurious fabrics, which have set the standards for comfort and performance for 5 decades. Tail designs clothing in Miami and manufactures products in China. Factories and mills are certified for fair labor and environmental practices. Tail is sold in US, Canada, and Europe. Tail markets to pro shops, specialty stores, department stores, sporting goods chains, Amazon, and online stores.
Tail is searching for a Director of Marketing to manage wholesale and digital marketing for golf, tennis, pickleball, active, and yoga retailers. The goals are to increase brand awareness and develop markets. Responsibilities will include branding, advertising, social media, communications, point of sale marketing, promotions, sponsorships, partnerships, and public relations. The ideal candidate will be responsible leading an effective marketing strategy to propel company growth. You will work cross-functionally to understand marketing needs, act as a company brand ambassador to external sources, and drive revenue growth through successful marketing campaigns.